Tuesday, April 21, 2009

The Spirit of Radio, Continued

My previous entry may have been on to something[1], because Clear Channel just announced some changes that could translate to more autonomy for local stations.
"Managers will have the latitude to choose content and talent for their stations as a way to generate more audience and ultimately advertising dollars."
Wow. Here's hoping this is the first slip of the reins. In a related story, Hyperlocalization is coming.

1.) I'm as shocked as you are, believe me.

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